Is winter a good time to sell?

Is winter a good time to sell?

Buyers are not seasonal. They buy when the right opportunity presents itself.

 As the cooler weather sets in, many people considering going to the market will be faced with a quandary – sell in winter or wait until spring?

The winter vs spring debate rolls around every year with predictions of low or no activity over winter and a plethora of new listings ready for the spring market.

Buyers are not seasonal. They buy when the right opportunity presents itself. The number of listings on market tends to fluctuate with the seasons though.

Aside from the practical considerations such as work commitments, school terms and actually being ready to go on the market, the impact of the season on the campaign’s success is often misinterpreted.

There is a widely held view that more people sell in spring because the house & garden present better and therefore sellers achieve a higher sales price as a result.

There is no doubt on two points of the accepted wisdom about the spring selling season.

Firstly, there will be a lot of new listings to hit the market in spring that have been held back over the winter. Secondly most properties do present better in spring than winter.

These two points can cause people to jump to a third, incorrect assumption. The mistaken assumption that spring is a better time to sell than winter, from a selling price perspective.

Winter is often under-rated as a selling season. The fact that many competing home sellers hold their properties for the spring creates a shortage of stock on market between June and September.

Low stock levels in winter can create artificial strength in the property market as buyer demand outstrips seller supply. Don’t miss a good selling opportunity this winter.

With buyer sentiment up, interest rates already reduced twice and likely to be reduced again, winter 2019 is shaping up as the best selling environment since the market peak in Autumn 2017.

Admittedly, the property’s presentation may not be as good in winter, but does that really matter if the price is right?

Peter O’Malley, author of” Inside Real Estate”

About The Author
Peter O’Malley

Peter O’Malley

Peter O'Malley has been successfully selling real estate in the Inner West since 2000. Since becoming the principal of Harris Partners, the agency has gone from strength-to-strength, increasing its market share and a significantly larger sales team. Peter's proudest achievement is in being able to offer buyers and sellers a superior selling strategy to the highly dysfunctional and flawed public auction system. Peter is the author of best-selling publications, Real Estate Uncovered and Inside Real Estate.

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