Can you guess which global brand released the poem below? You may like to read it first, and then view the video to see if you were right. You might be surprised to find out the poem is an advertisement from a well-known brand.
But before you do that, have you ever wondered what makes certain companies and brands endure the test of time?
Is it the consistency of their product or that of their core values, ethics, client care and beliefs?
Or is it perhaps their ability to remain relevant by evolving with the changing times without compromising their values and beliefs?
Perhaps it’s all of the above.
The poem below, ‘Open Like Never Before’ is performed by George the Poet (George Mpanga).
The brand wants us to believe in a positive future and to embrace a new way of living. A lifestyle that has them in it.
Look at our current situation as an opportunity to start over. The glass isn’t half-empty, it’s half full and we all can make a difference, now that Hudson Bond is open like never before.
Open like never before (Watch the video below)
Who says we have to go back to normal?
Back to anything?
What if the new normal ain’t the normal we knew?
And we can’t just do what we’d formerly do.
What if the biggest change is you and me?
What if we choose to be open?
And say, “I will never call my job unimportant again”.
I’ll never say that “teachers’ holidays are too long
Or that school is dry and I can’t wait to move on.”
My ears are not my earphones.
What if I listen?
What if I’m missing how bright your eyes glisten?
What if I just smile a bit?
Travel less and love every mile of it?
What if I believe in the change my cooking, my music can do?
Hey, what if I don’t dance but just for you, I might give in to the rhythm soon
I might give into the rhythm soon.
What if I refuse to be a stranger in my own living room?
And I’ll learn my lesson from a bad memory
And I’ll keep social distance from bad energy
And I’ll prove that funny beats sexy any day
But I’m still cute, anyway.
What if my dreams never take the back seat again?
What if I’m there whenever you need a friend?
What if I celebrate my skin, my body, my hair every day (even Mondays)!
And I stand by every word I say I’ll make my vote count, make my voice heard today.
You know what?
I will never, never say this city has too many tourists again.
I’ll lead, like a woman.
I have a family of dozens
I’ll give my little nephews and nieces some cousins.
I’ll stay right beside you
I’ll say, “Yes, yes, yes I do.”
See I’ll never forget how much stronger we are together
I’ll carry that in my heart forever
We’ll weather the storm
So I’ll be open…
Like never before.